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Second Nature

Overview

Second Nature began in 2012 as a company called FilterEasy. The mission was simple, to make replacing air filters as convenient as possible. In time, co-founders Thad Tarkington and Kevin Barry made it happen. The whole process of changing out air filters is, let’s face it, rather dull. Totally forgettable. That’s why most people don’t change their filters out when they’re supposed to. That’s no good because the air indoors can be up to 5x worse than the air outside. So, routine filter changes are incredibly important to our health and wellbeing. Kevin and Thad saw an opportunity to build a better system. FilterEasy started offering high-quality air filters with a hassle-free subscription. Customers and investors alike took to the service almost immediately. As of 2019, the company has raised $11.4 million in total funding. With such incredible growth comes the desire to expand, to reach untapped markets, and to offer something beyond air filters. That’s why, in the summer of 2019, FilterEasy became Second Nature. In this always “on” world, it’s hard to keep up, especially if you aren’t taking care of yourself by exercising, eating right, and sleeping well. But, while you’re busy with all that, it’s easy to neglect your home. That’s where home wellness comes in. We see it as transforming your home into a sanctuary that promotes healthy living. There’s more to it than adding a little greenery here and there or a few throw pillows. It’s about making healthy choices with the design of your space, the materials you use, and staying on top of important chores. As Second Nature, we’re empowering our members to achieve long-lasting home wellness. We’re looking forward to the next phase of this company, offering exciting new products and bringing on more talented people. Second Nature began as an idea and now employees over 100 people. Today our mission is roughly the same. We're here to make home wellness, including air filters, simple and convenient for our customers.

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Thought Leaders

These are the thought leaders that have featured Second Nature ranked by the highest number of mentions of the brand in their content. Second Nature was most recently mentioned in Newsletter on February 19, 2020 and they appeared on Best channel ever name the most, with 129 mentions.

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Sponsorship Formats

Second Nature appears most in branded content in Podcast. They have been mentioned in 9999 episodes . Those mentions appeared on podcast of 13 different thought leadersUpgrade to view more insights.

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Sponsorship Categories

Second Nature appears most in branded content in Tenchnology. They have been mentioned 425 times. Those mentions appeared on 2 thought leaders. Upgrade to view more insights.

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