Erwin Saunders
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Base Viewership
Projected views 30
We use a better, more sophisticated process than simply averaging views by predicting stable viewership at the 30-day mark. We censor outlier videos and update historical data on a consistent, rolling basis to reflect realistic and conservative results. This gives brands a much more accurate and reliable performance metric.
000,000
Audience Retention at time of Ad
Audience Retention at the Time of Ad measures how many engaged viewers are still watching when your ad appears, excluding those who skip or aren't engaged. This ensures sponsors reach an attentive audience, maximizing ad impact.
000,000
US Share
We run our calculation only on US based viewers. This is crucial because US audiences are often the most sought after by sponsors, ensuring that the data reflects the most valuable demographic. As a sponsor you shouldn’t pay for viewers who can’t even purchase your item at the end of the sponsorship.
000,000
Relevant Viewers at Time of Ad
000,000
Base Price
Relevant Viewers at Time of Sponsorship
Our "Relevant Viewers at Time of Sponsorship" metric combines all previous metrics—projected views at 30 days, audience retention, and US share. This provides a precise count of engaged, US-based viewers when your sponsorship appears, ensuring maximum relevance and impact for your ad.
000,000
Estimated Cost Per View (-/+15%)
Audience Retention at the Time of Ad measures how many engaged viewers are still watching when your ad appears, excluding those who skip or aren't engaged. This ensures sponsors reach an attentive audience, maximizing ad impact.
000,000
Base Price Range
00,000
-
00,000
Price Premiums
Average Views per Comment
In our industry, engagement is usually measured by views divided by likes and comments. However, we focus solely on comments, as they provide a better representation of true engagement. Removing likes from the equation allows us to weigh the price based on deeper viewer interaction, which often leads to better conversions. A lower number is better.
+$000
Fill Rate
Fill Rate measures the ratio of a channel's content that is sponsored. A high fill rate indicates that the channel is selling most of its inventory, perhaps because it is performing well for it's sponsors. This metric helps assess the channel's overall attractiveness and willingness to give discounts on pricing.
+$000
Renewing Brands
Renewing Brands tracks how often sponsors renew their partnerships. A low renewal rate suggests the channel isn't delivering strong results, as satisfied brands typically want to purchase sponsorships again. This metric reflects the channel's effectiveness in maintaining sponsor satisfaction.
+$000
Face on Screen
"Face on Screen" indicates whether a channel generally features the creator's face during sponsorships. Channels where the creator's face is visible are usually more engaging and likely to convert, as the creator could be giving a more sincere endorsement of the sponsor and building a stronger connection with the audience.
+$000
Videos Trend
Measures a channel's upward or downward view trends over time, based on Projected Views at 7 days. This metric bridges the gap between the 30-day Projected Views and the present day, providing a current snapshot of the channel's performance trajectory. It helps determine if a channel is gaining or losing viewership momentum.
+$000
Average Evergreen Score
Measures the longevity of a video's viewership and the growth of views 30 days after it was uploaded. A score of 1 means that by day 180, the video has gained double the views it had on day 30. This metric indicates how well content continues to attract viewers long after its initial release, highlighting its lasting appeal for sponsors.
+$000
Total Premiums Change
$100
Base Price Range
$00,000
Price Premiums
$00,000
Recommended Sponsorship Price
$00,000
Most Recent Sponsorship
Brand
Position of Sponsorship
Total Views
Upload Date
Renewal Rate
The percentage of brand sponsors who renewed at least once. Bundle packages and bulk deals have been removed to improve the accuracy of true renewal decisions.
The percentage of brand sponsors who renewed at least once. Bundle packages and bulk deals have been removed to improve the accuracy of true renewal decisions.
100%
Unknown
Sponsorships last year
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Fulfillment rate
The percentage of videos on the channel that have been sponsored.
The percentage of videos on the channel that have been sponsored.
100%
Unknown
Views / Comments
Shows how engaged a channel's viewers are by dividing views by comments, on average. Content published in the last 30 days is used. Higher number = lower engagement.
Shows how engaged a channel's viewers are by dividing views by comments, on average. Content published in the last 30 days is used. Higher number = lower engagement.
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Views Projections and Trends
Volatility
The percentage of brand sponsors who renewed at least once. Bundle packages and bulk deals have been removed to improve the accuracy of true renewal decisions.
The percentage of brand sponsors who renewed at least once. Bundle packages and bulk deals have been removed to improve the accuracy of true renewal decisions.
100%
Unknown
Views Longevity
Average Evergreen Score
This score measures the long-term value and consistent performance of content. It indicates how well content continues to attract views over time, providing insights into its lasting appeal and relevance. It's a ratio of views before and after day 30. Score = 1 means that the amount of views before day 30 is the same as between days 30 and 180.
This score measures the long-term value and consistent performance of content. It indicates how well content continues to attract views over time, providing insights into its lasting appeal and relevance. It's a ratio of views before and after day 30. Score = 1 means that the amount of views before day 30 is the same as between days 30 and 180.
100%
Unknown
Uploads and Views Split
Audience Growth
Uploads
Uploads
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FAQ
YouTube Statistics & Insights
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How long has Erwin Saunders been on YouTube?Erwin Saunders first started uploading YouTube videos on September 14, 2017.
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Where is Erwin Saunders located?According to their YouTube profile, Erwin Saunders is from United Kingdom.
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How many views does Erwin Saunders have?Erwin Saunders has a total of 28.3M views on their channel.
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How many subscribers does Erwin Saunders have on YouTube?Erwin Saunders currently has 438.0K subscribers on their YouTube channel.
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How many views should Erwin Saunders get on their next video?Create an account with Thoughtleaders to get access to our Projected Views calculation approximating the amount of views Erwin Saunders should get on their next YouTube video.
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How much does Erwin Saunders make per video on YouTube?Create an account with ThoughtLeaders to see our predicted sponsorship rate for Erwin Saunders.
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How much does Erwin Saunders make a year?Create an account with ThoughtLeaders to see our predicted sponsorship rate for Erwin Saunders.
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What are Erwin Saunders’s audience demographics on YouTube?Create an account with ThoughtLeaders to see Erwin Saunders's full audience demographics.
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How did Erwin Saunders grow their channel?You can check the graph for the channel growth, also you can create a ThoughtLeaders account to see a fuller picture.
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How can you get sponsors on YouTube?We can help you with this! Contact us through this form and read our online resources for creators