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Mikael Family YouTube sponsorships

Mikael Family

Marketer's Note
Marketers should be aware that while the channel boasts a large and active audience, the content is primarily focused on a younger demographic and may not be suitable for all brands.
Indonesian
Indonesia
Avg. 8 minutes per video
4 videos a week
Channel Description
Mikael Family is a popular YouTube channel with over 8.6 million subscribers and a total view count exceeding 8.6 billion. The channel features a variety of content centered around family-friendly entertainment, including skits, dramas, and vlogs. Many videos incorporate fantastical elements and supernatural themes, often featuring creatures from folklore or urban legends. The channel boasts a consistent upload schedule of four times a week, with videos averaging around 10 minutes in length. Mikael Family creates content in the Indonesian language.
Open on YouTube
Subscribers
9.4M
Projected Views
Projected Views

Estimates the number of views you can expect 30 days after purchasing a sponsorship today. This projection accounts for typical viewing trends while excluding outliers to provide a more accurate forecast.

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Recommended Sponsorship Price
ThoughtLeaders Sponsorship Algorithm™

Estimates the value of a sponsorship purchased today.

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Sponsorship Price Calculator

Base Price
Projected views 30
We use a better, more sophisticated process than simply averaging views by predicting stable viewership at the 30-day mark. We censor outlier videos and update historical data on a consistent, rolling basis to reflect realistic and conservative results. This gives brands a much more accurate and reliable performance metric.
Base CPM
Audience Retention at the Time of Ad measures how many engaged viewers are still watching when your ad appears, excluding those who skip or aren't engaged. This ensures sponsors reach an attentive audience, maximizing ad impact.
Base Price
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Price Premiums
Average Views per Comment
In our industry, engagement is usually measured by views divided by likes and comments. However, we focus solely on comments, as they provide a better representation of true engagement. Removing likes from the equation allows us to weigh the price based on deeper viewer interaction, which often leads to better conversions. A lower number is better.
Fulfillment Rate

This metric tracks the ratio of a channel's content that features sponsorships. A high fulfillment rate suggests the channel is selling most of its available sponsorship inventory. While we don’t reduce prices for channels with lower fulfillment rates—recognizing that some creators may intentionally limit sponsored content or have not yet opened their channel to sponsorships—higher fulfillment rates do reflect strong demand. Channels with greater sponsorship activity tend to command higher rates due to their proven ability to attract multiple sponsors.

Renewing Brands

Monitors how often sponsors renew their partnerships. A low renewal rate suggests the channel isn't delivering strong results, as satisfied brands typically want to purchase sponsorships again. This metric reflects the channel's effectiveness in maintaining sponsor satisfaction. On average, channels across YouTube see a renewal rate of 10%, with the highest frequency at 0%. A strong renewal rate typically starts at around 35%.

US Audience Share

Measures the percentage of a YouTube channel's audience based in the United States. This metric is crucial for understanding the potential ad revenue and sponsorship opportunities for a channel. The higher purchasing power and larger market size of the US audience in addition to the US market having a larger pool of advertisers, leading to increased competition, increases the cost per mille (CPM) rates for ads shown to US viewers. While we’ve collected US demographic data for thousands of channels, the data for this specific channel is currently unavailable, meaning the algorithm cannot account for this variable. Upgrade now to unlock premium insights, including demographic analytics for other channels.

Face on Screen

To maximize the impact of a sponsorship, we recommend that YouTubers include on-camera appearances. This approach has been proven to enhance viewer engagement and sponsorship effectiveness. When creators show their face and personally interact with the product or service, their endorsements come across as more sincere and genuine. This authenticity fosters a stronger connection with the audience, making the sponsorship more engaging and likely to convert.

Video Trend

The trend score on our site quantifies a YouTube channel's viewership momentum by measuring the angle of its view trend over time. This score, ranging from +90° to -90°, reflects how a channel's projected views at 7 days are increasing or decreasing. A positive trend score (between 0° and 90°) indicates a strong upward trajectory, meaning the channel is rapidly gaining viewers and becoming more popular. Conversely, a negative trend score (between 0° and -90°) signals a downward trend, suggesting the channel is losing viewers. This metric bridges the gap between the channel's 30-day projected views and its current performance, providing an up-to-date snapshot of its viewership dynamics.

When buying a sponsorship, remember it won't go live immediately due to time spent finalizing the deal and contacting the channel. This delay means the sponsorship's effectiveness will align with the channel's future trend, so the price should reflect the projected growth or decline.

Measures a channel's upward or downward view trends over time, based on Projected Views at 7 days. This metric bridges the gap between the 30-day Projected Views and the present day, providing a current snapshot of the channel's performance trajectory. It helps determine if a channel is gaining or losing viewership momentum.
Average Evergreen Score

This metric evaluates a video's long-term viewership and growth by comparing its views 30 days after upload to its views 180 days later. The evergreen score is calculated as the ratio of views at day 180 to views at day 30. A score of 1 signifies that by day 180, the video has accumulated twice the views it had at day 30. This score reflects the video's ongoing ability to attract viewers beyond its initial release, demonstrating its enduring appeal for sponsors. On average, most YouTube channels have an evergreen score ranging from 0.15 to 0.30.

Measures the longevity of a video's viewership and the growth of views 30 days after it was uploaded. A score of 1 means that by day 180, the video has gained double the views it had on day 30. This metric indicates how well content continues to attract viewers long after its initial release, highlighting its lasting appeal for sponsors.
Total Premiums Change
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Base Price
Price Premiums
Recommended Sponsorship Price
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Sponsorship Analysis

Most Recent Sponsorship
Last YouTube sponsorship
Most Recent Sponsorship
Brand
{{ ctrl.latestArticle.brand.name }} Sponsorship
Position of Sponsorship
Total Views
Upload Date
Renewal Rate
Renewal Rate
The percentage of brand sponsors who renewed at least once. Bundle packages and bulk deals have been removed to improve the accuracy of true renewal decisions.
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YouTube views last 30 days
Sponsorships last year
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YouTube views last 30 days
Fulfillment rate
Fulfillment rate
The percentage of videos on the channel that have been sponsored.
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YouTube views last 30 days

Trend for Longform Videos

Projected Views vs. Average Views
Projected Views vs. Average Views

Blue Bars: These show the channel's performance by comparing the views 30 days after publishing. This gives a consistent baseline for evaluating how well the videos perform over time.

Pink Line: This indicates our views projection for the same period, allowing you to compare the actual performance against our forecast.

Use this chart to get an accurate, side-by-side comparison of projected views versus actual average views, giving you a clear picture of performance trends.

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Volatility
Volatility
This measures how unpredictable the channel's views are. High volatility indicates that performance of existing videos is not consistent and the number of views for the next video can vary widely from the projected views, either significantly higher or lower. Understanding volatility helps you gauge the stability of a channel’s performance and anticipate potential fluctuations in viewership.

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Trend
Trend

Trend Line: This represents the direction in which the channel's performance is heading. We measure projected views at 7 days for the past 2 months and draw an average line through these points. The angle of this line indicates the trend.

Blue Bars: The blue bars represent the past 8 weeks, and how their Projected Views at 7 days were.

This trend line provides a quicker insight into recent performance gains or losses without waiting for the full 30-day interval, helping you make timely decisions.

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Projected Views Change
Projected Views Change
The percentage change in the Projected Views at 7 days for videos on the channel.
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YouTube views last 30 days

Views Longevity

Average Views Curve
Average Views Curve

Average Views Curve displays what we expect from the next video published by this channel. It shows a typical growth dynamics of its content. Some channels are producing videos that get most of their views within the first seven days while other channels are known for videos growing steadily for months.

Green Area highlights views that are expected to be acquired after a video is more than 30 days old.

This chart is backed by a mathematical model created specifically for this channel based on a detailed tracking of its past content.

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Potential Bonus Views
Potential Bonus Views
The average amount of views a video gets after it is already live for 30 days, until it is live for 180 days. We call this a bonus because typically sponsorships are purchased at a fixed price based on the views you can expect at day 30. Therefore, views received after day 30 are not really paid for.
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YouTube views last 30 days
Average Evergreen Score
Average Evergreen Score
This score measures the long-term value and consistent performance of content. It indicates how well content continues to attract views over time, providing insights into its lasting appeal and relevance. It's a ratio of views before and after day 30. Score = 1 means that the amount of views before day 30 is the same as between days 30 and 180.
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YouTube views last 30 days

Uploads and Views Split

Views Over Time

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Total Views by Type
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Uploads Over Time

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Total Uploads by Type
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Audience

Views per Comment
Views per Comment
Shows how engaged a channel's viewers are by dividing views by comments, on average. Content published in the last 30 days is used. Higher number = lower engagement.
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YouTube views last 30 days
Subscribers Gained (Last 30 Days)
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YouTube views last 30 days

Uploads
Brand Safety Grade A

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FAQ

YouTube Statistics & Insights

  • How long has Mikael Family been on YouTube?

    Mikael Family first started uploading YouTube videos on April 20, 2018.
  • Where is Mikael Family located?

    According to their YouTube profile, Mikael Family is from Indonesia.
  • How many views does Mikael Family have?

    Mikael Family has a total of 9.1B views on their channel.
  • How many subscribers does Mikael Family have on YouTube?

    Mikael Family currently has 9.4M subscribers on their YouTube channel.
  • How many views should Mikael Family get on their next video?

    Sign up to get access to our Projected Views calculation approximating the number of views Mikael Family should get on their next YouTube video. Our Projected Views formula calculates the expected view count a video will achieve in the first 30 days after going live, filtering out the anomalies of viral spikes. This metric is a crucial factor of our ThoughtLeaders Sponsorship Algorithm™ that impacts sponsorship pricing. By accessing this data, you'll gain valuable insights into Mikael Family's potential reach and the effectiveness of sponsorships on this channel.
  • How much does Mikael Family make per video on YouTube?

    YouTubers earn money through sponsorship deals for their content. To learn how much Mikael Family makes per video, sign up to reveal our predicted sponsorship rate for the Mikael Family channel and see a detailed breakdown of the exact metrics from The ThoughtLeaders Sponsorship Algorithm™ that affect the total sponsorship price.
  • How much does Mikael Family make a year?

    By signing up, you can track and explore Mikael Family's sponsorship history and get the estimated sponsorship revenue for Mikael Family in a year.
  • Is Mikael Family a part of the ThoughtLeaders Partner Program?

    Mikael Family is not currently part of the ThoughtLeaders Partner Program. However, you can sign up and use our platform to analyze their channel metrics, projected performance, and to get a fair sponsorship price estimate using our ThoughtLeaders Sponsorship Algorithm™. While you'll need to reach out to them directly for sponsorship negotiations, our data and insights can help inform your offer and ensure you're getting a fair deal. Additionally, our team of experts is available to assist you throughout the sponsorship process, including for channels outside our Partner Program.
  • What are Mikael Family’s audience demographics on YouTube?

    Sign up to connect with our team of experts who can help you find detailed audience demographic data for Mikael Family and access more important metrics that influence sponsorship prices.
  • How did Mikael Family grow their channel?

    To understand how Mikael Family grew their channel, you need to analyze several key metrics and trends visible on our analytics page. These include subscriber growth over time, number of uploads, upload frequency, engagement metrics, content evolution, brand partnerships, and more. All these factors affect channel growth. For a more in-depth analysis and access to additional metrics like audience demographics, sponsorship history, and projected future growth, sign up to see a fuller picture. This will provide you with a comprehensive view of Mikael Family's channel strategy and growth trajectory.
  • How can you get sponsors on YouTube?

    We can help you with this! Apply to our Partner Program here to be part of our network. And make sure to sign up for our newsletter to get the latest industry insights about YouTube sponsorships.
  • How much does it cost to sponsor a Mikael Family video?

    Sign up to reveal the sponsorship price estimation. Once you are signed in, you'll be able to see Mikael Family's estimated sponsorship price with the ThoughtLeaders Sponsorship Calculator Algorithm™. This was created to determine the cost to sponsor a video on Mikael Family YouTube channel. This data-driven tool analyzes key metrics like projected views, engagement rates, audience retention, and other important factors to calculate a fair, fixed price. Our algorithm ensures transparent pricing that reflects the true value of partnering with Mikael Family, benefiting both the creator and potential sponsors. This will provide you with an up-to-date price based on the latest performance data, designed to ensure a fair deal for all parties involved.
  • What happens if Mikael Family decides to offer sponsorships at a different price to the rate quoted by the ThoughtLeaders Sponsorship Calculator Algorithm™?

    There are a variety of factors that might lead a creator to sell their ads at a slightly different price, such as timing, availability, personal preference, etc. Our estimated rate is designed to give you the suggested price in line with common industry standards, not to dictate what any creator is required to charge. Think of it like Kelley Blue Book, which gives you the official valuation for any car on the market, but the final sale price will still be decided by the buyer and seller at the point of purchase.
  • How can I sponsor a video on Mikael Family’s channel?

    To sponsor a video on Mikael Family, we recommend signing up to better understand sponsorship pricing breakdowns created with our ThoughtLeaders Sponsorship Algorithm™. This will also allow you to analyze Mikael Family's metrics and discover predicted performance that affects the sponsorship price. By signing up, you can also contact our team of experts who can help you book channels for your campaign. Additionally, we encourage you to explore the verified YouTubers in our ThoughtLeaders Partners Program, who are available to book instantly on our platform at fair, fixed prices without the need for lengthy negotiations.