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This metric tracks the ratio of a channel's content that features sponsorships. A high fulfillment rate suggests the channel is selling most of its available sponsorship inventory. While we don’t reduce prices for channels with lower fulfillment rates—recognizing that some creators may intentionally limit sponsored content or have not yet opened their channel to sponsorships—higher fulfillment rates do reflect strong demand. Channels with greater sponsorship activity tend to command higher rates due to their proven ability to attract multiple sponsors.
Monitors how often sponsors renew their partnerships. A low renewal rate suggests the channel isn't delivering strong results, as satisfied brands typically want to purchase sponsorships again. This metric reflects the channel's effectiveness in maintaining sponsor satisfaction. On average, channels across YouTube see a renewal rate of 10%, with the highest frequency at 0%. A strong renewal rate typically starts at around 35%.
Measures the percentage of a YouTube channel's audience based in the United States. This metric is crucial for understanding the potential ad revenue and sponsorship opportunities for a channel. The higher purchasing power and larger market size of the US audience in addition to the US market having a larger pool of advertisers, leading to increased competition, increases the cost per mille (CPM) rates for ads shown to US viewers. While we’ve collected US demographic data for thousands of channels, the data for this specific channel is currently unavailable, meaning the algorithm cannot account for this variable. Upgrade now to unlock premium insights, including demographic analytics for other channels.
To maximize the impact of a sponsorship, we recommend that YouTubers include on-camera appearances. This approach has been proven to enhance viewer engagement and sponsorship effectiveness. When creators show their face and personally interact with the product or service, their endorsements come across as more sincere and genuine. This authenticity fosters a stronger connection with the audience, making the sponsorship more engaging and likely to convert.
The trend score on our site quantifies a YouTube channel's viewership momentum by measuring the angle of its view trend over time. This score, ranging from +90° to -90°, reflects how a channel's projected views at 7 days are increasing or decreasing. A positive trend score (between 0° and 90°) indicates a strong upward trajectory, meaning the channel is rapidly gaining viewers and becoming more popular. Conversely, a negative trend score (between 0° and -90°) signals a downward trend, suggesting the channel is losing viewers. This metric bridges the gap between the channel's 30-day projected views and its current performance, providing an up-to-date snapshot of its viewership dynamics.
When buying a sponsorship, remember it won't go live immediately due to time spent finalizing the deal and contacting the channel. This delay means the sponsorship's effectiveness will align with the channel's future trend, so the price should reflect the projected growth or decline.
This metric evaluates a video's long-term viewership and growth by comparing its views 30 days after upload to its views 180 days later. The evergreen score is calculated as the ratio of views at day 180 to views at day 30. A score of 1 signifies that by day 180, the video has accumulated twice the views it had at day 30. This score reflects the video's ongoing ability to attract viewers beyond its initial release, demonstrating its enduring appeal for sponsors. On average, most YouTube channels have an evergreen score ranging from 0.15 to 0.30.
