We use a better, more sophisticated process than simply averaging views by predicting stable viewership at the 30-day mark. We censor outlier videos and update historical data on a consistent, rolling basis to reflect realistic and conservative results. This gives brands a much more accurate and reliable performance metric.

Audience Retention at the Time of Ad measures how many engaged viewers are still watching when your ad appears, excluding those who skip or aren't engaged. This ensures sponsors reach an attentive audience, maximizing ad impact.

We run our calculation only on US based viewers. This is crucial because US audiences are often the most sought after by sponsors, ensuring that the data reflects the most valuable demographic. As a sponsor you shouldn’t pay for viewers who can’t even purchase your item at the end of the sponsorship.

Our "Relevant Viewers at Time of Sponsorship" metric combines all previous metrics—projected views at 30 days, audience retention, and US share. This provides a precise count of engaged, US-based viewers when your sponsorship appears, ensuring maximum relevance and impact for your ad.

Audience Retention at the Time of Ad measures how many engaged viewers are still watching when your ad appears, excluding those who skip or aren't engaged. This ensures sponsors reach an attentive audience, maximizing ad impact.

In our industry, engagement is usually measured by views divided by likes and comments. However, we focus solely on comments, as they provide a better representation of true engagement. Removing likes from the equation allows us to weigh the price based on deeper viewer interaction, which often leads to better conversions. A lower number is better.

Fill Rate measures the ratio of a channel's content that is sponsored. A high fill rate indicates that the channel is selling most of its inventory, perhaps because it is performing well for it's sponsors. This metric helps assess the channel's overall attractiveness and willingness to give discounts on pricing.

Renewing Brands tracks how often sponsors renew their partnerships. A low renewal rate suggests the channel isn't delivering strong results, as satisfied brands typically want to purchase sponsorships again. This metric reflects the channel's effectiveness in maintaining sponsor satisfaction.

"Face on Screen" indicates whether a channel generally features the creator's face during sponsorships. Channels where the creator's face is visible are usually more engaging and likely to convert, as the creator could be giving a more sincere endorsement of the sponsor and building a stronger connection with the audience.

Measures a channel's upward or downward view trends over time, based on Projected Views at 7 days. This metric bridges the gap between the 30-day Projected Views and the present day, providing a current snapshot of the channel's performance trajectory. It helps determine if a channel is gaining or losing viewership momentum.

Measures the longevity of a video's viewership and the growth of views 30 days after it was uploaded. A score of 1 means that by day 180, the video has gained double the views it had on day 30. This metric indicates how well content continues to attract viewers long after its initial release, highlighting its lasting appeal for sponsors.